The King of Soho Variorum GinGin
The King of Soho is in the pink!
Lovingly crafted in the heart of London, our Variorum Gin is a pink berry edition of the original King of Soho London Dry Gin. Notes of strawberry complement the classic juniper and citrus flavours of the original recipe; a bespoke libation distilled with twelve botanicals using traditional methods.
Variorum Gin, a smooth and colourful elixir: fresh strawberry and floral chamomile lead on a wave of soft juniper with a suggestion of citrus. The off-sweet palate has fruit bursting at the front before a gentle vanilla spice emerges giving a luxurious creamy feel.
Strawberries and cream give way to a subtle floral tone on the finish with a pronounced tang of grapefruit.
With a lower ABV of 37.5% and natural strawberry flavours Variorum Gin appeals to a different mood and can be enjoyed over ice or in cocktails and mixed drinks. Served with a strawberry garnish, in its flamboyant red bottle it is a vivacious and fun companion to the King of Soho London Dry. The perfect pair – you and me, day and night.
Why ‘Variorum’? The creativity and literary works of Soho were the inspiration behind the name. In literature a variorum edition is an original work with notes.